The drive for self-preservation is the most natural and essential property of life. But how can we use this biological urge in a society that needs cooperation to survive? Altruistic egotism is Dr. Selye's answer. It's a form of cooperation that appears everywhere in nature. In human terms, altruistic egotism means deliberately helping others in order to gain their goodwill and trust for your good. This hoard of goodwill gives you a sense of security and self-esteem to cushion you against the hurts and frustrations no human being can avoid. Dr. Selye's motto: earn your neighbor's love. - Jacket flap.