Clica una miniatura per anar a Google Books.
S'està carregant… Propaganda (1928 original; edició 2020)de Edward L. Bernays
Informació de l'obraPropaganda de Edward Bernays (1928)
S'està carregant…
Apunta't a LibraryThing per saber si aquest llibre et pot agradar. No hi ha cap discussió a Converses sobre aquesta obra. El principal valor de "Propaganda", de Bernays, és el seu caràcter de tractat pioner sobre la comunicació i les relacions públiques. L'autor hi estableix un seguit de principis que, al cap de dècades, es mantenen vigents i són útils per destriar el gra de la palla en el panorama actual, dens i complex, de la comunicació i la publicitat. Després d'una primera meitat interessant i metòdica, la segona part del llibre és un recull d'idees disperses, menys estructurades, que, no obstant, contribueixen a reforçar els arguments bàsics de l'autor. ( ) Sense ressenyes | afegeix-hi una ressenya
'The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.'-Edward Bernays. A seminal and controversial figure in the history of political thought and public relations, Edward Bernays pioneered the scientific technique of shaping and manipulating public opinion, which he famously dubbed the 'engineering of consent.' During World War I, he was an integral part of the US Committee on Public Information, or CPI, a powerful propaganda apparatus that was mobilized to package, advertise, and sell the war to the American people as one that would 'Make the World Safe for Democracy.' The CPI became the blueprint for the marketing strategies of future wars. Bernays applied the techniques he had learned in the CPI and, incorporating some of the ideas of Walter Lipmann, became an outspoken proponent of propaganda as a tool for democratic and corporate manipulation of the population. His 1928 bombshell, Propaganda, lays out his eerily prescient vision for using propaganda to regiment the collective mind in a variety of areas, including government, politics, art, science, and education. Experiencing this book today is to frightfully comprehend what our contemporary institutions of government and business have become in regard to the organized manipulation of the masses. No s'han trobat descripcions de biblioteca. |
Debats actualsCapCobertes populars
Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)303.375Social sciences Social Sciences; Sociology and anthropology Social Processes Coordination and control ; Power Social norms PropagandaLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana:
Ets tu?Fes-te Autor del LibraryThing. |