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The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture (2005)

de John Battelle

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[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com.… (més)
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Anglès (21)  Francès (3)  Italià (1)  Alemany (1)  Portuguès (1)  Totes les llengües (27)
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Thisis a history of search and search engines with a focus on Google. Battelle also discusses the social significance of search.

I found the most interesting part of the book to be the history of different search engine companies and how their attitude towards search changed over time. The basic overview of how search works might be interesting to people who do not know it already. The commentary on the effect of search had the potential to be interesting but was not -- it came across as scattered and not nearly as deep as Battelle was trying to make it sound.

I found the book engaging; Battelle clearly knows the subject. At the same time it was annoying to read. Battelle writes like a journalist and that style does not scale to a book. He is always looking for conflict between people and companies and uses too many cutesy stories. It gets tiring after awhile and makes the book feel shallow. Still, if you want to read a history of search companies, this is a good resource.
  eri_kars | Jul 10, 2022 |
The latter part is better the things on what the future in search can bring etc, but if you have followed much of the stuff aroung google SEO and search in generel there isn't much new. ( )
  henrikll | Aug 8, 2014 |
Comme son titre l'indique, cet ouvrage se concentre sur les motifs, et les impacts du succès de la firme internationale de droit privé américain. Cette immense machine économique est un véritable outil révolutionnaire qui pèse sur nos vies. Ainsi, les recherches que nous effectuons sont enregistrées à jamais, effrayant ? Certes, mais ce médiateur de la démocratisation de l'information mobilise des millions d'utilisateurs.Une base de données incontournable que l'auteur a baptisé la " Base de données de nos intentions ".
  Manonbar | Nov 19, 2013 |
L'auteur raconte l'histoire de la création de Google et explique comment cette petite entreprise créée dans un garage (selon la légende) est devenue un géant mondial, en situation de quasi-monopole, grâce notamment à un management révolutionnaire.
  Joshua-Jack | May 16, 2013 |
Livre qui retrace l'aventure Google mais surtout qui explique la révolution Marketing qu'est le search. Cet ouvrage revient sur la réussite du géant du web, et lui en donne une bonne image.
  MagaliP | May 14, 2013 |
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[In this book, the author] explores the history of Web search companies and portals, including AltaVista, GoTo, Excite, Lycos, and, to a fuller extent, Yahoo. However, his primary focus is the development of Google and its search technology. An introductory look at basic online search technology segues to an examination of Google's own search algorithms. Interviews with Google founders Sergey Brin and Larry Page and CEO Eric Schmidt provide insight into the corporate rationale of Google. For the most part, the examination of Google is neutral. However, the author directly challenges the company's acquiescent stance on online censorship in China as well as Google's ambiguous privacy policy, and in so doing, directly challenges the company's motto "Don't be evil." [The author] contrasts Google's initial venture as primarily a search company to its ever-increasing forays into media development and delivery. The implications of the industry's research into smarter searches, through the development and application of personalized, predictive, and semantic technologies, are also discussed. An easy-to-read and well-organized examination of Google's history, this book is for computer science and business collections as well as for general readers.-http://www.booksinprint.com.

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