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Understanding Media (1964)

de Marshall McLuhan

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2,847224,946 (3.83)17
When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.… (més)
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» Mira també 17 mencions

Anglès (18)  Italià (2)  Francès (1)  Castellà (1)  Totes les llengües (22)
Es mostren 1-5 de 22 (següent | mostra-les totes)
Hard to read, yet visionary and enlightening.

Gosh, how do I even begin talking about this one. It took me almost 4 years to finish it; I had to take breaks from our from time to time. It's one of those books that seem to be written for a different kind of focus, and so densely packed with information and connections that you start feeling overwhelmed in no time.

He has a way to just dump information. In the same sentence he links Einstein's Theory of Relativity to MAD Magazine ("relative" understanding opened the door to cartoons and MAD's cynicism); in another wheels and Krazy Kat (wheels extend men's reach; bricks extend Krazy Kat's).

Still, he has a way to see and explain patterns others have ignored; it's no surprise many of the lessons from this book are still repeated to this day, and many future predictions turned out to be accurate (if painfully described).

Reads like the extensive ramblings of a madman that was correct more often than not. ( )
  zeh | Jun 3, 2023 |
A book that stood out from all the others I was reading at the time. It helped me put advertising and newspapers and radio-TV into perspective. ( )
  mykl-s | Apr 23, 2023 |
> Babelio : https://www.babelio.com/livres/McLuhan-Pour-comprendre-les-media-Les-prolongemen...

> POUR COMPRENDRE LES MÉDIA, de Marshall Mcluhan (et Jean Paré) - Ed. Seuil Poche. — Inventeur de l’expression “village global”, McLuhan est généralement considéré comme LE premier penseur à avoir imaginé le “système nerveux” d’une planète intelligente, à savoir (bien avant internet, mais la préfigurant incontestablement) le réseau médiatique qui nous relie les uns aux autres de manière de plus en plus dense, au point que nous transformons littéralement l’espace-temps autour de nous... et donc notre conscience.
Nouvelles Clés
  Joop-le-philosophe | Apr 1, 2023 |
em português
Os meios de comunicação como extensões do homem
  fibriansarax | Dec 8, 2021 |
Dr. McLuhan gave us a group of insights into the transition from getting our information primarily from the print mediums to the screen exposed information bath of today. The epigrams are on the money, and so is the overall message. How we get our information has a serious effect on the way our brains process and retain the information. Into the bargain the medium necessarily transforms the information it tries to transmit. This book is still worth reading, and paying attention to the point of view, as well as the portrait of the pre-internet age , will be helpful for the ages to come. ( )
  DinadansFriend | Feb 28, 2020 |
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Nom de l'autorCàrrecTipus d'autorObra?Estat
Marshall McLuhanautor primaritotes les edicionscalculat
Lapham, Lewis H.Introduccióautor secundarialgunes edicionsconfirmat
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In a culture like ours, long accustomed to splitting and dividing all things as a means of control, it is sometimes a bit of a shock to be reminded that, in operational and practical fact, the medium is the message.
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When Marshall McLuhan first coined the phrases "global village" and "the medium is the message" in 1964, no-one could have predicted today's information-dependent planet. No-one, that is, except for a handful of science fiction writers and Marshall McLuhan. Understanding Media was written twenty years before the PC revolution and thirty years before the rise of the Internet. Yet McLuhan's insights into our engagement with a variety of media led to a complete rethinking of our entire society. He believed that the message of electronic media foretold the end of humanity as it was known. In 1964, this looked like the paranoid babblings of a madman. In our twenty-first century digital world, the madman looks quite sane. Understanding Media: the most important book ever written on communication. Ignore its message at your peril.

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