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Socialnomics: How Social Media Transforms the Way We Live and Do Business

de Erik Qualman

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256989,472 (3.08)3
Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.… (més)
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I had a two day class last week and this is one of five books I noted for near future reading. I found it on Open Library, so it got the first nod.

I was surprised that a book published in 2009 on social media would have so much still relevant, but this did, even though the players have changed (MySpace gone, Snapface and Instachat here). People want to know what the majority is doing, businesses need to use social media to survive, social media can effect change (look at Arab Spring and US elections - Obama cited, and the other numbingly unforeseen), social media as product referral and marketing shift, "transparency" may become a norm whether wanted or not (the ubiquity of phone cameras was only beginning in 2008-9)...

And an inconsequential observation - I had no idea Hulu was so big back in 2009. Huh.

Good read, quick, and not as dated as it could be. ( )
  Razinha | Mar 5, 2018 |
Everyone should read this book as it reveals why those who are afraid of social media will get left in the dust. ( )
  KikiUnhinged | Feb 9, 2014 |
Somewhat obvious, particularly if you're involved in the social media but in some ways it oversimplifies the situation. The problems of rights is glossed over quite quickly and much of what he's talking about is very Amerocentric, in fact he's almost dismissive about dealing with other countries and other places, it's the US that counts in the internet market and in advertising rather than trying to see what would work in a world that is becoming increasingly smaller and more universal.
An interesting read but a little bit simplistic and by the time it was published out of date. ( )
  wyvernfriend | Jun 7, 2011 |
The author provides some excellent examples of growing trends in the use of social media in modern society. The book is largely situated to provide companies and individuals an understanding of modern corporate culture's need to adapt to the changing streams of information being conveyed and communicated through social media. If read as a book for an individual seeking to understand social media, it's probably a waste of time, but as a way of communicating sociological changes in society, the book is worth the read. ( )
  chsbellboy | Dec 12, 2010 |
Es mostren 1-5 de 9 (següent | mostra-les totes)
"If you're already a convert to social media, you don't need this book. But if you want to understand what the fuss is all about, Socialnomics is an excellent waffle-free primer. ... 9/10"
afegit per legallypuzzled | editaLinux Format, Andrew Gregory (Mar 31, 2010)
 
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Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it.

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