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The Art of Choosing

de Sheena Iyengar

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5802031,400 (3.4)7
Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.
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» Mira també 7 mencions

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I don't know, I just didn't really learn anything. The most exciting part was when she starts talking about the famous jam study, and how everybody seems to know about it but everybody gets it slightly wrong; and then she reveals that she should know because she's the one who actually conducted the jam study. Mind blown!

[The jam study offered people a taste test of 24 different jams, then repeated the experiment with only 6 jams, and found that 24 jams attracted more attention but 6 jams resulted in more sales.] ( )
  Tytania | Aug 1, 2020 |
I might have learned more from this book if I had read it closer to its publication date, but by now I had already read about almost all the studies the author mentions in other places. I think a better title for this book would be A Discussion on Choice. You aren't going to get any practical tips about choosing until the afterword. ( )
  3njennn | Nov 25, 2018 |
Watched the TED talk at https://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing/transcript?langu... I'd started this 10-hr audiobook and gotten a feeling I'd not make it through the whole thing, though interesting it didn't seem to be 10-hrs interesting.
  lulaa | Oct 8, 2017 |
349121427
  Jway | Apr 18, 2016 |
Lot of useful insights and observations in this well written book. Some of them worth quoting. A few years after the fall of the Berlin wall, folks of the erstwhile East Germany were asked if life was better and surprisingly a lot of them pined for the good old days and wanted a return of the communist era, the reason, more choices but no money to avail of them. The constant refrain was, under communism we had more money but did not have a lot of goods to spend it on, whereas now we have all the goods that one can want but no money to buy them.

About scientific management as envisioned by F.W.Taylor. If a man feels that he is worth more and wants to be paid a significantly higher (60%) hourly wage, what should he do and here I quote "Well, if you are a high-priced man, you will do exactly as this man tells you tomorrow, from morning till night. When he tells you to pick up a pig and walk, you pick it up and you walk, and when he tells you to sit down and rest, you sit down. You do that right straight through the day. Adn what's more, not back talk..... Now you come on to work here tomorrow morning and I'll know before night whether you are really a high-priced man or not".
  danoomistmatiste | Jan 24, 2016 |
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What is freedom? Freedom is the right to choose: the right to create for oneself the alternatives of choice. Without the possibility of choice a man is not a man but a member, an instrument, a thing.
—Archibald MacLeish, Pulitzer Prize-winning American poet
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To Dad, who told me anything was possible
To Mom, for being there every step of the way
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Sheena Iyengar's award-winning research reveals how and why we choose: whether or not choice is innate or bound by culture, why we sometimes choose against our best interests, and how much control we really have over what we choose.

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Hachette Book Group

Hachette Book Group ha publicat 3 edicions d'aquest llibre.

Edicions: 0446504106, 1600248101, 0446504114

 

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