J. Clif Christopher

The book has some excellent ideas about fund raising; fund raisers need to structure their campaigns with church mission at the core. I particularly valued the recommendation that ministers know the contributions of their parishioners and use this information as they became directly involved in fundraising. As a former university administrator, I can appreciate the author's contrast of how other non-profits' fundraising efforts compare (favorably) with the typically less effective techniques of churches. But the author is clearly a conservative Christian and tied the book closely to the mission of Christ. This is clearly understandable, and in describing his mission, the author is following his own advice. Even with the good fundraising ideas, this perspective was a growing impediment for me, a non-Christian, as I read the book. My advice: read it until you can't!… (més)