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S'està carregant… The Knack: How Street-Smart Entrepreneurs Learn to Handle Whatever Comes Up (2008)de Norm Brodsky, Bo Burlingham (Autor)
   Cap No hi ha cap discussió a Converses sobre aquesta obra.  BizCoach | Aug 9, 2014 |    ) GShuk | Dec 2, 2010 | Sense ressenyes | afegeix-hi una ressenya
"One is tempted to say 'the only book you'll need on starting a business.' Brilliant! Genius! Choose your superlative-it'll fit."-Tom Peters People starting out in business tend to seek step-by-step formulas or rules, but in reality there are no magic bullets. Rather, says veteran company-builder Norm Brodsky, there's a mentality that helps street- smart entrepreneurs solve problems and pursue opportunities as they arise. Brodsky shares his hard-earned wisdom every month in Inc. magazine, in the hugely popular "Street Smarts" column he cowrites with Bo Burlingham. Now they've adapted their best advice into a comprehensive guide for anyone running a small business. No s'han trobat descripcions de biblioteca. |
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 Google Books — S'està carregant…GèneresClassificació Decimal de Dewey (DDC)658.11Technology Management and auxiliary services Management Of Corporate Finance Startup ManagementLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana: (4.13)
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Chapter 1 - About helping the 1st couple he ever wrote about learn how to run a business
- Personal and emotional goals.
- Focus on Gross Margin (most important number in business he says)
- Don't chase sales at the expense of margin
- He explains how low margin sales eat into capital
- The concept of a Critical Mass of customers who you can count on to bring in enough revenue to keep the business viable.
Chapter 2 - Focus
- Have to pick one idea and focus on it. Don't get distracted till that business has reached critical mass. Good explanation of Critical Mass. (