Clica una miniatura per anar a Google Books.
S'està carregant… CRM at the Speed of Light: Capturing and Keeping Customers in Internet Real Timede Paul Greenberg
Cap S'està carregant…
Apunta't a LibraryThing per saber si aquest llibre et pot agradar. No hi ha cap discussió a Converses sobre aquesta obra. Long but engaging and comprehensive. This 4th edition covers the impact that the new world of social media has had on traditional CRM. It's a brand new world and this does a good job of highlighting the reasons those of us in marketing or technology need to care. ( ) This book is four kinds of awful. Greenberg is supposedly an expert on interacting with customers, so one can only imagine that he decided the audience for this book was a bunch of retirees getting their MBAs who have never heard of the internet (in this newfangled web economy, customers can decide if they want your product or not!). No working person would ever tote around a 650+ page hardcover, much less have time to read it. And it's filled with the kind of meaningless jargon that vendors use to sell to executives (e.g. "The centerpiece of the ... solution is their process-driven platform, which is organized around their J2EE architecture and runtime engine" p. 543). Sense ressenyes | afegeix-hi una ressenya
"International thought leader and CRM guru Paul Greenberg explains how every business - no matter what the industry - can create a true customer-focused environment. He describes how CRM strategy has evolved in recent years - from being data-driven to being process-driven. Instead of just creating a 360-degree view of customer data, businesses should strive to answer questions like: What kind of business workflow do we need to make sure that customer problems are resolved? With what regulations do we have to comply? What do we do to sell a new product to a customer and how do we handle the order? It is a complex interlinked supply, support, and demand chain that involves not just the products and services offered by the company, but also the suppliers, vendors, partners, and employees."--BOOK JACKET. No s'han trobat descripcions de biblioteca. |
Debats actualsCapCobertes populars
Google Books — S'està carregant… GèneresClassificació Decimal de Dewey (DDC)658.812Technology Management and auxiliary services Management Of MarketingLCC (Clas. Bibl. Congrés EUA)ValoracióMitjana:
Ets tu?Fes-te Autor del LibraryThing. |